Banned during the Games: What the rules say
Athletes don’t …
• Blog about your breakfast cereal or energy bar if it’s not an official sponsor – in Games Period all endorsement is banned.
• Post video clips from inside the athletes’ village to your blog or Youtube. No audio or video content from inside any Olympic venue can be uploaded to any site.
• Tweet “in the role of a journalist”. Athletes “must not report on competition or comment on the activities of other participants”.
Non-sponsor companies and businesses don’t …
• Say: “Supporting our athletes at the 2012 Games!” or “Help us make it a Gold 2012!”
• Use images that suggest an assocation with the London Olympics.
•Offer tickets as part of a promotion.
Crowd members don’t …
• Upload a clip of William and Kate tripping up the steps of the Olympic stadium to Youtube: “A Ticket Holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet.”
• Post your pictures to Facebook – this may fall under the same restriction.
• Take part in an ambush marketing stunt, “including, for the avoidance of doubt individual or group ambush marketing”.
Check the whole article for showcase of unseen levels of commercialization of Olympics. The cited rules are very funny too – Athlete tweeting about how awesome performance of other Athlete was is forbidden?! Welcome to China? You cannot post your pictures to Facebook? W T F?