I’m quoting myself again because the first quote didn’t do it justice,” says Delaplane. “If you’re still reading this news release, then you know what I’m talking about when I say it’s something special. In fact, it’s 483 words of pure awesomeness. When it crosses the wires, I believe history will have been made.
This is what clients are expecting and some PR professionals are thinking while making yet another Press Release. Reality is “somewhat” less spectacular, or shall we say ugly, unnecessary, pointless or abysmal?